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Entrepreneurship & Freelance   Download Placement Documents 2015

1. Introduction to Entrepreneurship - Ontario Government Business Site for Entrepreneurs

Why go into business for yourself?

The entrepreneurial mind-set in self-employment and within an organization

The pros and cons of entrepreneurship

Characteristics of an entrepreneur/self-assessment quiz

Internship Discussion

Test Your Freelance Potential   Do together and score on scrap of paper

Self-assessment project: . . . . . . . . . . Due Next Class

Instructions:

- Put together a Paper folder for documents
- Label with your name on cover
- Print- out summaries of the self-assessments
- Hand in inside Folder

Self-Assessments to do:

Do these six surveys and PRINT SUMMARIES - you need to set up an account. DO iT.
Do this survey too and PRINT SUMMARY

2a.Types of Business

 Forms of ownership - canadabusiness.ca

Business ideas – where to start
Checking out the competition

How to Register a Business

Starting a Business - Gov. of Canada

Registering your Business - Gov. of Canada

Business Name Search, Registration and Renewal - Gov. of Ontario

Business number
Business Number Registration

2c. Working with Clients

- discuss managing clients - milestones/ approval process

Together in class students will cost a job as a group.   Quote on this   Photos of in class quotes

1. First we'll set up an animation request from a client

2. Break down job into tasks
3. Place time estimates and value for each task including testing and troubleshooting
4. Pad in time for corrections and changes

**keep a journal to log all your tasks (for all projects)

3. Costing a Job - How to accurately and fairly do a cost breakdown for quoting

-  giving a range estimate
-  breakdown into tasks
-  determining an hourly rate
-  building in flexibility
- what to ask clients

3. Assignment - Students will cost a job individually. - Due Next Week

1. First examine document of content supplied by the client

2. Break down job into tasks
3. Place time estimates and value for each task including testing and troublshooting
4. Pad in time for corrections and changes
5. Calculate a range of costs and put into a document quote
6. ONLY SHOW THE DOLLAR AMOUNTS ON CLIENTS COPY. DO NOT INCLUDE ESTIMATED TIMES.

But do keep the document with times for your own records. Once the job is done revisit your quote and add the REAL time each task took. This will benefit you greatly for accuracy in future quotes.

Choose one of the following:

Quote for a Web Site docs

Quote for a TV Animated Commercial  
This one must be broken down shot by shot!
The audio track is provided as well as graphics files of corporate itentity.

Sample Estimate

 

Helpful tools
Creative Brief Questionnaire
Graphic Design Estimate Worksheet
Salary Surveys

4. - 5. Branding - Design self-promotional Business Card and Letterhead

   cool ideas  |  more cool ideas |  card printer specs |  printer templates

Branding

Criteria: Hand in 2 sets of Business card & Letterhead
1. Cards must be 2 x 3.25 "
2. Letterhead must have header or footer with contact info ( 8.5 x 11")


Assignment - Design promo material - Due in class 7

 

6. Work on Branding (Business cards & Letterhead)
A work period to complete branding and focus on internship placements. Helping with cover letters & resumes.

 

7. Reading week..............................................................................................................................

 

8. Basic Marketing Concepts

        
Professional Standards of Practice

10 Ways to Evaluate any Client

10 Keys to Client Loyalty

10 Presentation Tips

- In- class Discussion on marketing - (Bring a note pad)

Market with Benefits not Features

Marketing Basics - Download  (Download if you've not received as hand-out in class)
Read this document and complete Marketing plan form - YOU WILL BE TESTED ON IT

Helpful tools
Creative Review Checklist

Some light reading on Marketing (ok maybe not so light but informative)
Consumer Values, Product Benefits and Customer Value: a Consumption Behavior Approach

 

9. Branding - Sell Sheet    Self-promo due (business cards & letterhead)

Self-promotional Effectiveness

Create a Biographical Sketch Create a bigraphical sketch

Self-promo Assignment

Due in class 9

 

10. Basic Book Keeping

A primer on basic book keeping - what you need to know to get up and running Download
Government supplied document on Bookkeeping  Download

 

11. Final Test

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Grading

Self-knowledge and entrepreneurial assessment . . . . . . . . . . . . . . . 10%
Estimating a job . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20%  
Branding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% - due class 08
Marketing Assignment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% - due class 09
Self-promo assignment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% - due class 10
Biographical Sketch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5% - due class 10
Final - test . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .. . .. . . . . . . . 20%
Punctuality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .. . .. . . . . . . . 15%

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Optional

Business Plan
Bizbook Business plan

Assignment Business Plan - For Download

Choose a Business plan template and complete

Alternatives:
Canada Business Service Centres - this is a Government of Canada site containing information on business.
BDC Business Plan Page  - this is a BDC site containing information on business.

 

Supplemental

List of Forms from The Business Side of Creativity

APPENDIX 2
Basic Business Plan (page 397)
Formal Business Plan--9 pages (pages 398 to 400)

APPENDIX 3
Biographical Sketch (page 401)
Bill of Rights (page 402)
Job Description (page 403)
Noncompete Agreement (page 404)
Performance Evaluation (page 405)
Salary Adjustment Compilation (page 406)
Working Description (page 407)
Retainer Agreement (page 408)
Assignment Questionnaire & Instructions (pages 409 and 410)
Estimating Worksheet (page 411)
Illustration Questionnaire (page 412)
Simple Estimate (page 413)
Proposal Letter--3 pages (page 414)
Detailed Proposal -- 14 pages (pages 415 to 418)
Detailed Web Proposal -- 8 pages (pages 419 to 420)

Free Forms!

Resources

Books 

These first two books are specially recommended...

■  The Complete Idiot's Guide to being an Entrepreneur in Canada

    by Lawrence Ginsberg, $24.95, Prentice-Hall Canada 1999, ISBN 0-13-084300-8

    - good basic generic business text; succinct information in an easy-to-digest format

    - especially pertinent as it deals specifically with business in Canada

■  The Business Side of Creativity

    by Cameron S. Foote, $35.00, W.W. Norton 1996, ISBN 0-393-73031-x

    - this is a guide for running a graphic design or communications business
   
- has the potential to be very helpful; you’ll have to overlook any American references to associations, regulating bodies and prices

 

If you’re still hungry for some facts, try these:

 

Generic business texts

■  Small Business and Entrepreneurship

      by Paul D. Berman, Prentice-Hall 1997, ISBN 0-13-616699-7

    - a smaller text with Canadian content; clearly covers the basics

■  Home Inc.

    by Douglas A. Gray and Diana Gray, $22.95, McGraw-Hill Ryerson 1989, ISBN 0-07-551558-x

    - focussing on the home business, this is a step-by-step guide with case studies included

Design-oriented business texts

  AIGA Professional Practices in Graphic Design

     edited by Tad Crawford, Allworth Press 1998, ISBN 1-880559-89-7

   - produced by the American Institute of Graphic Arts, this text addresses standards governing the business of graphic design

■  The Graphic Designer’s Guide to Creative Marketing

    by Linda Cooper Bowen, John Wiley and Sons 1999, ISBN 0-471-29314-8

    - a straight-forward approach to finding and keeping your best clients

 

 

Other resources – Have a look at these web sites.

 

  Business Forms and Rationales for Design and Creative Services

 

■  Entrepreneur.com – Very extensive and easy-to-navigate site.

 

 Photos of in class estimate