Make Text Easy to Read and Understand
don't like to read long passages of text on the Web. Use a lot of headings,
as well as short paragraphs, to chunk your information.
Few people will bother to read a big gray paragraph such as this on the Web.
Bullet lists (called unordered lists in HTML) make the information easier to read on the screen. Breaking the long paragraph up into several smaller ones makes the material easier to read and understand.
to a list of the agencies that sponsor the Consumer Sentinel, rather
than listing them in the paragraph, makes the information more concise.
The reader who wants to know the names of the agencies can still find
them easily by following the link.