Create Clear and Graceful Links

Follow three guidelines when you write links.

Make a smooth transition
Say where the link goes
Use the expected color for links

Make a smooth transition
Structure your sentences as if there were no links in your text.

Example

Awkward: Click here to go to the Rehabilitation Center page, which includes numerous links to research centers across the nation.

Smooth: The Rehabilitation Center page includes numerous links to research centers across the nation.




Say where the link goes
Readers get frustrated if they wait for a file to download and then discover that it doesn't contain the information they expected.

Example

Uninformative: See the Rehabilitation Center.

Informative: See the Rehabilitation Center for hours of operation.




Use the expected color for links
Readers are used to two common colors for textual links: blue for links that have not yet been clicked, and purple for links that have already been clicked. Unless you've got a good reason, stay with these colors.

Example

Common: Find a location near you.

Distracting: For a location near you, please fill out our questionnaire.