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Analyze your Audience and Purpose

Careful planning is crucial. Think about who your readers are, why they are visiting your site, and what they already know about your subject. Do they want to print the information? To follow links to other sites? Do they all speak English? Do they have any disabilities that you need to be aware of?

Example
The Glaucoma Foundation
The Glaucoma Foundation's site is addressed to health-care professionals and others interested in the eye disease.

Because some of the site's readers may have vision impairment, the site uses large, easy-to-read type.

The site includes a link to a page showing users how to configure their hardware to make the text even larger.


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Example
MicronPC
This portion of a screen from the MicronPC Web site offers readers several options that make buying a product easier.

After readers select the features they want in a new PC, they receive a quote. They can then save the quote and come back to it later, email it to a supervisor for approval, print a copy, or proceed to buy the product online.

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Example
Dell.com
The designers at Dell.com present their information in many languages in order to attract customers from around the world.



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